The rise in internet marketing over the past few years has led to tough times for many in the printing industry. When businesses are finding it cheaper to switch to services online it is vital for printers to stay competitive and make every print tender count.
Perhaps your company has decided that you need to offer something more in your print tenders to survive. You now need your print tenders to show that you give extra value. What more can you do to show in your print tenders that you're the right company for the job ?
Use your print tenders to tell the potential client how you will do this. Will they have a dedicated account manager? Can they sign up to receive texts when their order is ready? Can you offer something more in your print tenders so your client knows they are valued ? If it isn't in your print tenders, they won't know.
If your printing processes, paper stock or ink choices are superior quality your print tenders should reflect this. Your print tenders should tell the potential client in what way your product is of superior quality. Then use recognised accreditations (e.g. FSC certified) in your print tenders to prove it.
Some clients may need to be able to offer alternative formats for their publications – can you help them? Can you offer translation services with smaller print runs ? Can you print in Braille or large print for the registered blind? Use your print tenders to sell these extra services.
More companies want to be seen to go green, but struggle with the extra time this takes. Can your print tenders showcase your range of recycled paper stock? Can you use vegetable based inks ? Do you have an environmentally friendly delivery service ? Make the greener options clear to potential clients in your print tenders.
These are just a few examples of how your print tenders can showcase extra value to your potential clients. If you pick your print tenders wisely and match the right extra services to the right client this should help your company to stay in business.