How to Write Winning
Design Tenders
When your agency bids for work are you the person who sits down to write the design tenders ? Then you need to read this helpful advice for making sure your design tenders win.
Only write design tenders if you're right for the job
It may sound obvious, but only write a tender if you're right for the job. If a client is looking for web design skills they won't appreciate design tenders from an agency who only offers print media.
Show your creativity in the presentation
It's good to show some of your creativity in your design tenders. A few well-chosen images, some interesting copy or an unusual layout may be just the thing that will make your design tenders stand out. If it fits your brand, go for it!
...but don't be creative just for the sake of it
There's nothing worse than a tender that is creative "just because". Sense check what you're doing. Is there a good reason for your design tenders to be on a folded up A0 page? If the answer is no then the client won't appreciate it. You don't want your design tenders to stand out for the wrong reasons.
Include some key facts about your design agency
Sometimes it can be difficult to know what to include in design tenders. Usually a client wants to know some key facts. Who are you? What have you done before ? How much do you charge and how long will a job take ? Make it clear in your design tenders if these are just estimates.
Tailor your design tenders to the client
The client wants to know just from reading your design tender that you are the right agency for them. If you've worked on similar projects before, tell them. If you work for their industry a lot, they need to know. Design tenders need to reassure them that you understand their needs.
Don't over-promise in your design tenders
It can be tempting to shout about how fast you can be or how effective you are in your design tenders. Never make claims in your design tenders that you can't guarantee you'll live up to. It may win you the job this time, but you can guarantee your next tender will be straight in the bin.
And finally...
Don't take it personally if you don't win
It's hard if your design tenders don't win but don't be discouraged. There are many reasons why you could miss out – mostly out of your control. If you already work with the client, ask for feedback. Otherwise just get started on the next design tender.
